Trending in Real Time: Social Media Strategies for Event

Event organizers can thank social media for making their jobs tougher, but also more rewarding. In addition to the logistics that must be considered, planned and executed, event organizers must now also consider how the event can make an impact on people who were not even there.

Social media has opened nearly every event to the eyes of the world. Thanks to platforms such as Twitter™, Facebook™ , Snapchat™ and Instagram™ (just to name a few),
event-goers and brand representatives can share their thoughts, images, and videos with every follower who did not attend.
Through social media the conversation extends far beyond the event and long after everyone has gone home.

While it all takes place online, event social strategy has some quantifiable benefits for the brands that employ it.
When executed well, real-time marketing can help brands drive awareness, build brand esteem, grow web traffic, and deepen and expand an event’s impact.
That said, effective, engaging social strategy involves far more than Tweeting and hashtags. It requires a precise plan to drive the digital conversation.
Brands must incorporate creative messaging, careful interaction, customer service, impression monitoring, crisis management, specific goals and metrics analysis, and,
most critically, a well-trained and brandmotivated team to oversee it all.

Learn more about how to design the right social media event strategy for your brand in our latest white paper.

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